Truth first
I listen for the real thing: the story, stakes, and details your audience can actually feel.
Hi there!
I'm Cassidy.
And I help
brands tell authentic stories Copywriter & content strategist with a journalist's eye with clarity,
emotion, and strategy
they deserve
SEE WORK
And I help brands tell authentic stories Copywriter & content strategist with a journalist's eye with clarity,
emotion, and strategy
they deserve
Nice to meet you
I'm Cassidy — a copywriter and content strategist with a journalist's eye and a decade of doing this for real.
Journalism degree from the University of Kentucky (Go Big Blue). Ten-plus years writing, editing, and content-creating for nonprofits, small businesses, and one of the biggest tech companies in the world.
My truest passion is helping business owners and creatives tell authentic stories about themselves and their businesses — by meeting their audiences wherever they are: social, website, blog, newsletters, and even AI tools.
Career stops: Salesforce, Nike, Saint John's Program. Favorite work to date? Supporting small-but-mighty businesses like yours.
Let's get to work.
I create
emotional
copy
for
adventurous
brands
My clients aim big, and my task is to help them earn trust.
- sound like a real human
- stand out from the noise
- convert curiosity into customers
Sharp copy, every time — by design, not luck.
Let's take this off your plate
My edge is a clear read on what your business actually needs to say — and that comes from a process I've refined over years, not a lucky streak of good days.
So you can count on sharp, on-brand copy every time. No matter the mood, the deadline, or the inspiration.
Where I've written
Career stops & the words behind them.
Many of these pieces were ghostwritten and conceptualized by Cassidy for executives at Salesforce, The Atlantic, and nonprofit leaders nationwide — published under their names, and built to perform.
★ Featured
The Atlantic · Executive byline
3 Ways Employers and HBCUs Can Form Strong Partnerships
Thought leadership written by Cassidy and published under a foundation CEO's name — in a national magazine.
★ Top 10 most-read
Salesforce Blog
What Is a CRM for Nonprofits?
One of the 10 most-read posts on salesforce.com, every year.
SmartBrief
Driving Equity Through Holistic Student Support
How one district cut referral-to-service time by 36%.
TechSoup
The Rise of the Data-Driven Nonprofit
Why digital maturity decides which nonprofits thrive.
Salesforce
AI Agent vs. Chatbot — What's the Difference?
A confusing distinction, made simple.
Salesforce
How to Pick the Best AI Chatbot
A buyer's decision in three clear steps.
Salesforce
11 (Human) AI Influencers You Should Know
A roundup that's useful and a genuine read.
G2
Data-Driven Marketing
A modern playbook for marketing with data.
Abridged · PBS KVIE
How to Spend a Great Day in Folsom
Lifestyle writing — proof she's got range and personality.
Websites I've written
Words I'm shipping for small-but-mighty businesses.
Each line below is live on a real site I wrote. Click any card to see it in the wild.
“Spreading the Pumpkin Joy, From Our Family Farm to Your Fall Celebration.”
Bay Baby Produce
Full site copy · voice + tone · SEO
“Confidence Starts With the Perfect Fit.”
Saylor Sewing
Full site copy · voice + tone · SEO
“Wedding planning for the wildly in love and creatively fearless.”
KL Coordination
Full site copy · voice + tone · SEO
“Forever Begins Here.”
Ivory & Tweed
Full site copy · voice + tone · SEO
“The Best of Both Worlds — Live Band energy in a DJ package.”
DJ Hybrid Chicago
Full site copy · voice + tone · SEO
“Epic Entertainment for Life’s Biggest Celebrations.”
Funktastic Productions
Full site copy · voice + tone · SEO
My working principles & guidelines
Personality with purpose
Charm is great. Clear conversion is better. The best copy gets to do both.
Clean, careful detail
Every comma, transition, and call-to-action gets checked against the strategy.
Built like partnership
I learn the way you think, ask the useful questions, and protect the voice we build together.
My helpers
( and an important part of my team )
cassidymyerssims
Don't just take my word for it
"I'm super picky, and honestly it's taken me a long time to find someone that totally gets it like Cassidy does. Her writing is so good and it's always spot on with what I'm wanting to say. Cassidy's work has been so great for both my personal and business social media accounts. She's a genius with words."
"Cassidy is a true gem in the world of wordsmiths. What sets her apart is meticulous attention to detail — she doesn't just write, she crafts narratives with precision. Every piece of content not only meets but exceeds expectations. Cassidy is more than a writer; she's a creative force to be reckoned with."
"Cassidy took a messy brain-dump of half-formed ideas and turned it into brand copy that finally sounds like us. Our launch emails have never converted better — I only wish I'd found her two years ago."
"Cassidy has been an incredible creative partner. She has a great eye for copy and design, consistently delivers polished work, and is able to quickly turn rough ideas into something that feels thoughtful, elevated, and on-brand without sacrificing quality. Beyond her talent, she's collaborative, responsive, and a genuine pleasure to work with."
"Cassidy has been such a Godsend! She has excellent experience as a copywriter and was able to quickly adapt to the role of writing copy and doing SEO work for my studio. She's highly receptive to feedback, a great ideas person, and an all-around good human to work with. I really love that she knows what she's talking about with SEO and always strives to make the work better and more interesting. You won't regret working with Cassidy; she makes life so much easier, and more fun! She's exactly who you want by your side to build a successful business."
Let's do the same?
Contact me however works for you
Or tell me about your project in a nutshell, and I'll get back to you.
© Cassidy Myers-Sims. 2026.
